A Smart Home And Realtors Report Shows Homeowners Feel Smart Locks Are Important
A report by the National Association of Realtors examines Smart Home devices and their impact on the real estate market. The Smart Homes and Realtors report surveyed real estate agents nationwide, finding 15 percent of agents receive questions from clients about Smart Homes. Forty-two percent of the agents voiced interest in attaining a Smart Home certification, which could indicate an increasing confidence among licensed agents that Smart Home technologies will play a major role in the real estate market.
“More homeowners are adopting smart-home technology and that will likely impact buyers’ purchase decisions in the future. While consumer interest in this trend is still developing, realtors are becoming well-versed in successfully marketing smart homes and their features, such as devices and appliances,” says William E. Brown, an agent from Alamo, California, and president of the National Association of Realtors.
Thirty-seven percent of the real estate agents said their clients found the Smart Lock to be important. Another 29 percent reported their clients verbally admitted to preferring Smart lights and 26 percent Smart thermostats.
Nearly 50 percent of agents surveyed stated increased privacy was important to their clients, another 38 percent stated comfort was important and 25 percent stated energy and cost savings were important.
Agents also reported 80 percent of perspective homebuyers believed added home security is an important feature.
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